we believe
in better.
American Cheese
Done Right.
At New School, we’re on a mission to redefine a classic. What started as a frustration with the status quo—bland, artificial, preservative-packed cheese—sparked a journey to craft something truly exceptional.
The Founders
Alan Leavitt
Founder & CEO
Eric Greenspan
Founder & Head of Culinary
Two Friends.
One Revolution.
Our story begins with co-founders and longtime friends Chef Eric Greenspan and Alan Leavitt. Eric, an acclaimed chef with accolades ranging from Iron Chef America Winner, and James Beard Finalist to authoring The Great Grilled Cheese Book, has spent over 25 years perfecting the art of comfort food. Meanwhile, Alan grew up in rural Connecticut, surrounded by fresh dairy and big dreams, eventually carving a path as an entrepreneur with a passion for crafting better products.
Together, they set out to create a cheese that doesn’t just taste great—it sets a new standard. After five years of meticulous research and development, New School was born. We swapped artificial fillers and preservatives for aged cheddar, real cream, and butter, crafting a product that melts like a dream and tastes like fine cheese.
Next-Level
Melts.
This isn’t your average slice. New School American Cheese delivers where it counts. Used in Michelin-starred kitchens and family tables alike, it’s made for those who expect more from every bite. Real ingredients. Exceptional melt. No shortcuts.
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Show us how you
make it New School.
“If You’re a Fan of Ooey Gooey Melty and, Above All, Delicious Cheese...You Need This.
”
“It melts so beautifully and the taste is unreal!
”